No Great British street party would be complete without tea and ice cream, and PG tips and Wall’s brought us the ideal accompaniment to the lunch on The Mall.
With guests demolishing 33k cups of tea and 12k ice creams, its fair to say that their activation went down a storm. With piping hot water and ice cold freezers an absolute necessity for the success of their offering, the SEL team worked tirelessly to ensure that they had all necessary infrastructure to guarantee that perfect serve.
To support their on the day activity, their wider programme ranged from targeted marketing campaigns to UK wide regional engagement. SEL supported the planning and collation of all content for their partnership with Trinity Mirror, engagement with their wholesale network, and development of their OOH campaign seen across key London transport hubs on the day.