No day in the sunshine is complete without an ice cool glass of Pimm’s…
So we may not have had the sunshine, but that didn’t stop the Great British public from enjoying their cans and jugs of Pimm’s on The Mall.
Quintessentially British, Pimm’s was the perfect Partner for The Patron’s Lunch.
Their brand team took on the spirit of the event with gusto, and we worked with them to fully maximise their investment in the project. This included the development and fulfilment of all their plans to engage their wider business and the Pimm’s-buying public.
By creating their own co-branded party pack, they galvanised their network of pubs, bars and restaurants, encouraging them to host their own Patron’s Lunch events.
They also used the event to support their Learning for Life programme, and we welcomed young people linked to this initiative on the day to help behind the bars.