It was a match made in heaven; M&S, the iconic British brand becoming Official Luxury Food Supplier to The Queen’s 90th Birthday celebrations on The Mall.
This partnership was one borne from a clear strategy; to celebrate one of the greatest things about British summertime – our famous and treasured ‘picnic’ style food.
We worked hand in hand with M&S Food to develop and deliver the extraordinary ‘Great British’ hamper enjoyed by all 10,000 guests that attended. Our SEL Partner Manager and Operations Team worked tirelessly on the day to ensure the safe delivery and storage of this amazing offering. Each ingredient from the hamper was specially selected and produced for the day, and we ensured that our own event PR and Communications plan fully supported M&S’s Patron’s Lunch activity.
It was fantastic to see M&S food halls the length and breadth of the country proudly decked out in Patron’s Lunch branding, and the SEL Partner Manager provided unlimited support throughout the project, building a strong and enduring relationship with the brand, and ensuring that M&S could maximise their investment in The Patron’s Lunch.