Boots at The Patron’s Lunch
Boots – the mainstay of every British high street and shopping centre. Where would we be without them?
They joined us as one of the five Official Partners for the Patron’s Lunch, and were there a helping hand on The Mall by providing every guest with their very own Patron’s Lunch ‘survival’ pack. At this very special occasion, every nose blow, ice cream covered hand and sun drenched (!) face was quickly dealt with thanks to an array of Boots products, handed out by their enthusiastic group of employee volunteers at the gates. They were also on hand to give out ponchos which were possibly a bit more useful that day than the sun cream…
Our dedicated SEL Partner Manager worked closely with the Boots team in the lead up and on the day, working on ways to promote their core message which fit so well with our own – their 90 years of health and happiness. This saw instore branding and a widely seen social media campaign.