Sophie’s professional career began at the agencies brandRapport and then Fuse as part of the Vodafone Events and Hospitality team. She was responsible for a range of events that maximised Vodafone’s sponsorships, with her key focus on F1. Organising everything from large scale Vodafone consumer open days at the McLaren Technology Centre, to Vodafone’s ticketing programme at the British Grand Prix for 1000+ guest, a 6 month secondment to oversee the Vodafone Sales Conference gave her invaluable client-side experience.
Her next role as Events and Fundraising Manager at the Professional Cricketers’ Association saw her working on a busy programme of events including 14 golf days, countless Long Room Dinners and the annual PCA Awards. She was also responsible for all fundraising for the PCA Benevolent Fund.
In October 2015, she joined The Patron’s Lunch as Partner Manager, overseeing Boots, BT and Unilever. At the end of the project, Sophie stayed on with SEL UK, initially on the Spartan Racing account, managing partners and as race day event manager.
She continues to use her invaluable experience of both sponsorship and events at agency, rights holder and client levels to full effect across SEL’s range of projects.