Peter spent the first 11 years of his career in Formula One, joining the start-up team Stewart Grand Prix after university, and staying with them through their transition to Jaguar Racing. From there he went to Williams, where he spent 3 years as a senior account manager looking after the team’s main sponsors.
In 2005 Peter moved to RBS, and over the next 7 years helped design and implement their first ever global Formula One sponsorship programme. Peter’s main role was to sell the programme into all key areas of the business on a global scale, whilst ensuring that all sponsorship assets were successfully delivered and aligned with the wider company goals.
In June 2012, Peter teamed up with long term friend and mentor James Erskine to set up Sports & Entertainment UK Ltd in London. The focus of the business has been to increase the commercial value for both sports and entertainment rights holders in the UK, whilst delivering world class events to London.
Peter continues to lead the agency from strength to strength with SEL UK building their portfolio of events and clients across a wide range of platforms with every passing year.