In 2016, we partnered with the obstacle race company Spartan Race UK to lead on all business operations and Partner and venue management.
With over 1 million participants in 25 countries, Spartan entered the UK in 2010 with over 100,000 competitors completing a race in the UK since it arrived on our shores.
We joined forced with the hugely passionate race production team to deliver the six obstacle courses in 2016, sourcing and managing all venues. Our aim was to introduce a new audience to the sport, and this was achieved at the Queen Elizabeth Park in London which saw thousands from around the capital and beyond tackling obstacles dotted around the home of London 2012. The finale to the 2016 season also saw us heading to Windsor Great Park for the first time, with the SEL team managing the relationship with the venue, race village infrastructure and Partner activation, all with impressive the backdrop of Windsor Castle.