Peter Phillips

Having worked in Formula One, rugby, golf and cricket for the past 11 years, Peter has a wealth of experience on both sides of the commercial fence.

Working for a number of Formula One teams (rights holders), he was at the sharp end of activating many blue chip companies sponsorships of Formula One which required a detailed understanding of the commercial goals and media strategies of each.

Having then worked for a sponsor of Formula One, designing and implementing a corporate strategy to fit the business goals meant using sponsorships in a flexible manner to achieve the stated goals.

Understanding the complexities of sporting rights and the activation of those rights gives Peter an unrivaled understanding of what is required by both rights holders and sponsors alike.