We all have a new favourite spirit after working with Diageo again for London Food Month!
Having managed successful activation for Diageo as part of The Patron’s Lunch, it was great to sign them up to partner London Food Month 2017 with the Evening Standard.
On this occasion we got to work with the team behind World Class, Diageo’s premium spirit range. It is always a dream working with a strong brand, and for this project we ensured that their clearly defined brand identities and fantastic activation assets worked seamlessly with the wider event, and that all industry and consumer engagement was fully maximised.
The London Food Month Launch at Banking Hall, one of the core events organised by us on behalf of the Evening Standard, saw hundreds of key industry members sampling cocktails made by the expert World Class bar staff.
At the Night Market we oversaw the planning and onsite management of their three activation spaces – Ketel One Vodka, Bulleit Bourbon and Don Julio, with the whole spirit range at people’s finger tips at all the event bars.