Cobra Beer partnered with London Evening Standard Food Month to highlight its core message – BREWED SMOOTH FOR ALL FOOD.
In our role as delivery agency, we worked closely to maximise Cobra’s visibility and provide sampling opportunities at all London Food Month key events. These included the Launch Party at the Banking Hall, attended by 400 chefs, restauranteurs and media from across the food industry, and the 12 day Night Market in Kensington attended by 60k people.
Together with Cobra, we developed their truly creative Night Market activation that offered the public not only a bespoke and immersive experience, but drove home their core message. Our SEL Partner Manager and Operations Team were on hand throughout the event as well as the wider London Food Month programme to ensure Cobra’s newly created activation and brand positioning fit seamlessly with this inaugural food event.